new home source

Create a modern product experience that could support the full new-home buying journey.

NewHomeSource had already become the major marketplace for new home construction listings. But the business had evolved and outgrown the website. The product experience had gone years without a substantial redesign.

We rebuilt the experience from the ground up around a new visual language and design system. The redesign not only brought consistency across the experience, but it also gave the product a stronger foundation for future growth.

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Search was crucial because the entire experience hinged on it.

We redesigned search results and maps to work together. A buyer might be looking for an individual home, a community, a builder or simply a part of town or school district. We kept each experience distinct while building them around the same underlying patterns.

Communities sit between the broader search experience and the individual homes within it. A community page had to explain the builder and location while also showing the homes, plans and surrounding area in a way that made sense together.

We redesigned those pages so they could stand on their own. Buyers could get a clearer picture of a development first, then decide which homes or floor plans they wanted to look at next.

An available home and a floor plan are not the same thing. One is a specific property. The other is a design that may be available in different locations or configurations.

We needed the interface to make that distinction clear without making the experience feel disconnected. We created a structure for each one and kept the relationships to the community and builder visible throughout the experience.

Mobile changed more than the size of the layout. Search results, maps and property details all competed for a much smaller screen, while the relationships between them still needed to remain clear.

We adjusted hierarchy and interaction patterns for different screen sizes, then carried those decisions into the design system. That gave the product a more consistent experience across devices without forcing desktop and mobile to behave exactly the same way.

The redesign launched across a marketplace reaching more than 1 million unique visitors each month, with builder partners praising the cleaner navigation and stronger mobile experience. Much of the structure we established remains recognizable in the product today.