Chris Lindenmayer

Design Systems + Design Leadership + Product Design

I am a product designer with 25 years of experience, focused on building and scaling design systems. I bring a strong visual point of view along with technical and leadership experience. I have established design systems for products including SLB and NewHomeSource.

EX Squared

Creative Director / Lead Product Designer

2019–Present · Austin, Texas / Remote

• Led design for large-scale digital products from ideation through implementation. Collaborated closely with a team of designers, product managers and engineers.
• Built prototypes, design systems and pattern libraries for complex products alongside engineering. Used traditional and AI tools to move from foundations and Figma variables through token transformation, components and patterns to final code implementation.
• Managed product design for SLB over a 5+ year engagement. I helped run regular workshops with the SLB team and worked with stakeholders throughout adoption. Midway through the project, the design system evolved to accommodate a company rebrand without disrupting established functionality.
• Redesigned a B2B commerce experience around a new design system for Teledynamics. Built a strong partnership with an engineering team that had years of product knowledge but no dedicated design partner. Shipped the new experience and increased customer adoption from 7% to 40%.
• I helped redesign NewHomeSource from the ground up and built a new design system to support it.
• I have mentored many designers and run critique while staying very hands-on. I have also presented directly to clients and stakeholders.

Rocksauce Studios

Creative Director / Lead Product Designer

2011–2019

• Designed products and visual identities for clients while helping grow the studio from startup to acquisition. The studio later joined EX Squared.
• Worked from early design thinking to final UX/UI while working closely with the engineering team to establish governance.
• Built and mentored the design team while continuing to design day to day.
• Brought more structure to how we designed products and established best practices. Helped the team evolve as new tools and methodologies changed how we worked.

Gremillion & Pou Advertising

Art Director

1999–2011

• Developed creative concepts for advertising and brand work. Created visual identities, directed photoshoots, oversaw print production and developed campaigns for print and television.
• Served on the board and later as president of the Shreveport Advertising Federation.
• Won several ADDY Awards, including a National Silver ADDY.
• Published in Logo Lounge Books.
• That decade is where I really honed my design skills. I had learned the fundamentals of typography, composition and visual communication in school, but advertising taught me how to apply them in the real world. That foundation still shapes how I approach product design today.

NewHomeSource

Lead Product Designer

TeleDynamics

Lead Product Designer

Drees Homes

Lead Product Designer

Louisiana Tech University

BFA, Graphic Design