Hi I’m Chris

I’m a product design leader focused on visual craft, design systems and fully integrated AI workflows.

I started in advertising as an art director, where I spent ten years developing my craft and learning how to communicate ideas visually. For the past fifteen years, I’ve brought that same attention to product design while leading teams and establishing design systems for complex digital products.

AI has fundamentally changed how I work. I use it to explore ideas, prototype faster, build and connect design systems. I have moved beyond the traditional boundaries between design and development to include AI in almost everything I do now.

That shift has opened up an entirely new way of working for me. I’m still a designer first, but AI has expanded what I can make and how quickly I can turn an idea into something real.

Everything is a system. I want to understand how the pieces connect and what makes the whole thing work. That’s what drew me to design systems. I care about the visual language, but just as much about the structure behind it and the governance that keeps it useful as the product grows.

I’ve spent much of my career leading designers and working directly with senior client leadership. I care about giving designers room to grow while helping them develop the judgment and confidence to do stronger work.

I’m at my best when I can help shape the product, strengthen the system behind it and help designers do their best work.